TV Guide (January 15, 1954)

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P AY-AS-YOU-SEE television, the system in which viewers will pay a fee to see first-run motion pictures and other outstanding entertainment on their home receivers, is making rapid strides. One of the systems—Telemeter—was tested recently in Palm Springs, Calif., while other subscription television projects. Zenith’s Phonevision and the Skiatron system, also have staged successful public demonstrations. In many sections,^ new UHF stations are seeking to become the telecast¬ ing outlet for such systems. But all such programs must await Federal Communications Commission approv¬ al. The FCC has not approved a pay- as-you-see system. At stake is a market that could rival present commercial network televi¬ sion. Sponsors of the Telemeter sys¬ tem have estimated that it could be installed in 50,000,000 homes. The initial test in Palm Springs in¬ cluded the Notre Dame-Southern California football game, for which subscribers paid $1, and the world premier of Paramount Pictures “For¬ ever Female,” starring Ginger Rogers, William Holden, and Paul Douglas, for which they paid $1.35. The Telemeter equipment consists of a coin-box attached to the existing home set. When the set is tuned to the channel carrying the Telemeter program, a distorted picture appears on the screen. The voice of an an- 18