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nouncer, or “barker,” is heard over the set’s loudspeaker, repeating the name of the program to be telecast and the price. When this amount is deposited in the coin-box, the picture clears, the barker’s voice gives way to the audio of the program, and the viewer is ready to see the show. It’s The Telenielcr Man, Ma Among special features of the Tele¬ meter system is a tape-recorder in the coin-box which keeps a record of the features you have seen and the amount of money deposited. A collec¬ tor comes around at regular intervals to collect the tape and the money. The box also is fitted with buttons which will register “yes” and “no,” eventually to be used in measuring public response. Telemeter is the brainchild of Carl Leserman, a motion picture executive. Paramount Pictures holds a 50 per¬ cent interest in it, while the New York investment house of Lehman Brothers has a substantial interest. According to present plans, the Telemeter equipment would be leased to the viewer for $21.75 and he would agree to buy a minimum of $3 worth of Telemetered programs monthly. 10,000,000 At 81. Some idea of the possibilities of a subscription system is given by Bar¬ ney Balaban, president of Paramount. He visions the day when 10,000,000 set owners will pay $1 each to see the premiere of a new motion picture. With this sum divided among the station, the Telemeter company and the motion picture company, the film’s producer could recover all costs from this one showing. The $1 charge would be for each set, regardless of how many people were watching it. At the Palm Springs test, for instance, one subscriber col¬ lected from neighbors who came to see the show, made himself a profit. WIN A FREE TRIP I TO PARIS enter NBC-TVs ''Girl of Today” Contest A ten-day trip to Paris for two, via Pan American (dipper! A Molly Parnis ward¬ robe! A five-day holiday in New York! An NBC Television audition and personal ap- j)earanee with Dave (iarroway on the NB(!- rV program TODAY! .All these exciting thinEs may happen to you! NBC-TV’s TODAY })rogram is conduct¬ ing a nationwide search for the dRl. Oh TODAY. Here's how easy it is to enter the contest. If you are hetween the ages of 18 and 3.5, simply fill out the entry blank below, attach a rec«'nt photograph of yourself ta -napshot will do) and send your entry to “(iirl of 'Foday,” Box #4. New York 36, N.Y. Kight “finalists" will he flown to New ^ ork by (iapitai Airlines to he guests of NBC! for five days with all expenses paid, inchiding sightseeing, telev ision shows and accommodations at The Savoy-Plaza hotel. Fhe winner will he chosen for attractive¬ ness, {»oise and personality. .Send photogra|)h I photo cannot he re¬ turned) ami (‘ntry blank Today. .And watch TODAY with Dave Oarroway every weekday morning from 7 to 9 on your local NBC-TV station. EHiny BLiNK-NBC-IV GIRl OF lODAY ConU E. .«!. STREET ADDRESS_ CITY_STATE_ On What stalinn do you see NBC-TV’s lODAY program? __ (Send this coupon and your photograph to; GIRL OF TODAY contest, Box H, New York 36. N.Y.) 19