TV Guide (January 15, 1954)

Page scan 00063 from TV Guide

Record Details:

Title:
TV Guide
Date:
January 15, 1954
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (January 15, 1954)
Leaf #:
00063
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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TMElf ■ «IUST €pO ON MJilCINO • HJklf BECAUSE HO^E SFEHAS N THE early days of TV, stations were des¬ perate. There was no coaxial cable, therefore no network. Without a network, it was impossi¬ ble to hire any top stars. TV thus became a melange of wrestling matches and a few other sporting events. Otherwise, you could have an enchanting time digging that crazy test pattern. Then, from out of the West rode a man with a cure-all for station owners’ problems. He was Bill Boyd—Hopalong Cassidy. The Hollywood actor who had made a com¬ fortable living for many years playing “Hoppy” in a slew of movies, had had the foresight to buy up the entire output when he saw television coming. Never big moneymakers in movie houses, the rented films became the sensation of television. Hopalong became a national hero and, along with Milton Berle, one of TV’s first big stars. And Bill Boyd made a lot of money. Since then, the pattern has been repeated over and over. Because new movies couldn’t be had, stations were forced to use old ones, just to have something to show. They soon found that cow-