TV Guide (January 15, 1954)

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SPORTS Bright vision appears when picture goes W HILE the fighters were being introduced, the television set hiccoughed and the figures in the ring took on wavy and bewildering con¬ tours, like reflections in the bent mir¬ rors of an amusement park. Out of the gray blankness came a voice ex¬ plaining that due to technical difficul¬ ties, the picture had been temporarily lost; the sound would continue. It was a curious sensation, hearing and not seeing. It was like crouching outside a room, listening to the noise of battle within. For the home viewer it was, of course, a free show and not much of a fight, anyhow, so the chances are nobody felt outrageously cheated. An agreeable thought came to mind, how¬ ever: suppose this were pay-as-you- watch television? Suppose it were Phonevision and some millions of set owners who had ordered the telecast were sitting there glowering at the blank screen and thinking of the additional charge that would appear on their telephone bill next month. Suppose it were coin-in-the-slot television and the millions had al¬ ready dropped their dimes or quarters or half-dollars into the gadget and couldn’t get their dough back without a Boy Scout ax. Suppose it were a closed-circuit telecast and theaters across the land were jammed with fans who had paid a buck apiece to admire an empty proscenium and harken to Russ Hodges’ pear-shaped vowels. Imagination conjures up a delight¬ ful vision of telephone switchboards buzzing like angry beetles, coin-in- the-slot collection men being waylaid on a million thresholds, long lines of dissatisfied customers snake-dancing in front of theater box offices. Just one such snafu on a really big fight or a Notre Dame football game or a World Series telecast would set pay-as-you-see television back be¬ hind Mathew Brady’s Civil War cam¬ era. Like burned children, set owners would shun the theaters, sever theit phone wires, stuff the coin slots with kleenex. The distrait sponsor would open a vein with his own razor blades, build himself a funeral pyre of his own cigars; account executives plung¬ ing from tall windows would litter Madison Avenue. It would be tough on the industry, but a grand sight to witness just once. Simple amusements might come back, like books, booze and blondes. 23