TV Guide (February 5, 1954)

Record Details:

Title:
TV Guide
Date:
February 5, 1954
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (February 5, 1954)
Leaf #:
0004
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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T elethons may soon become a thing of the past. On the assump¬ tion that these TV fund-raising shows are ruining the careers of too many performers, an organization repre¬ senting all actors’ unions has banned the appearance of any performer on network telethons. That immediately put an end to the national TV charity drives such as Milton Berle and Dean Martin and Jerry Lewis have con¬ ducted. In addition, this same organization has ruled that 10 percent of the gross collection of local telethons must be paid into its own charity fund. This means that actors can still appear on telethons if it’s a strictly local show, but the charity group turns over 10 percent of all money collected to the actors’ fund. With pay already the order of the day for electricians, stagehands and musicians, charity groups fear this cut for actors may make all telethons unprofitable. The unions’ action was not unex¬ pected. While most viewers might think all performers contributed their services gratis to telethons, actually it’s been only the top-name stars who work for free — and then only on shows conducted in the star’s home