TV Guide (February 5, 1954)

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town. If a New York TV star, for ex¬ ample, travels to Cleveland, Wash¬ ington, or some other city to emcee a telethon, he’s paid his regular fee plus expenses. Some stars turn this money back to the charity. In most cases, however, the performers as well as their agents consider telethons just another working engagement. On past network telethons, usually conducted from New York or Holly¬ wood, the stars didn’t have to travel from home base. In such cases they Worked for nothing, either as emcee or answering phone calls. But again. fice can go out personally to collect pledges. Some local UCP telethons have pro¬ duced, in actual cash, as much as 118 percent of the money pledged by phone. (The figure may be a slight exaggeration, since a number of phone calls became backlogged on the switch¬ board and so could not be included in the total amount pledged on the show). But whatever the reason, UCP’s telethon in New York in De¬ cember, 1952, listed $553,000 pledged and $642,824 collected. Despite its bright re<x)rd, UCP has Typicai telethon evening.- Eddie Fisher chats with Movie Starlet Terry Moore. Then he talks with telephone donor as volunteer models keep track of gifts. most of the variety acts who enter¬ tained viewers between pleas for money received the same fee they would get for an appearance on a regular TV show, or in a theater or night club. The new ruling permitting only local telethons will not hurt some charity groups, such as United Cere¬ bral Palsy. UCP, most successful as a telethon campaigner, works only with local shows. In an individual city, ac¬ cording to UCP, each pledge over $25 can be double-checked before it is racked up on the tote board. In addi¬ tion, members of the local branch of- had its share of collection troubles. In a recent New York telethon, for ex¬ ample, when Actor David Wayne was answering phone calls, an unidentified person promised a ^000 check for UCP if Wayne would pick it up per¬ sonally at Table 15 in Lindy’s restau¬ rant. Without waiting for one of the phone operators to verify the call, Wayne rushed over to Lindy’s. The call turned out to be a phopy. Nobody knew anything about the check. On the same telethon, however, John Barrymore, Jr., received a call promising him $5000 if he would pick up the money personally at the Hotel 6