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When this department rose up a few weeks ago and snarled at a stupid publicity release issued by Strike It Rich, producer Walt Framer wrote: “I don’t think TV Guide wants to sell our industry down the river by airing such intra-trade controversies before the entire viewing public.” We don’t want to sell television down the river—obviously. But Strike It Rich's publicity, and indeed Strike It Rich itself, is by no means an “in¬ tra-trade” controversy. Framer’s busi¬ ness—which is making a good para¬ sitic living out of his coast-to-coast panhandling—is the concern of every viewer, and especially of the viewers’ service magazine. In New York, where this shame of our country originates, it is a felony punishable by as much as 10 years’ imprisonment for a public welfare agency to reveal the identity of a per¬ son receiving relief. The purpose of the law, quite obviously, is to protect unfortunates. Strike It Rich, which is not a public welfare agency, operates on an exactly opposite principle: to publicize hardship cases, make them tell their personal secrets to 20,000,- 000 viewers and, in effect, beg for help from the Heart Line. Viewers of the program, unaware of the infinitesimal number of people picked from thousands who plead to get on the show; unaware of the many destitute people who spend their last pennies to get to New York in the faint hope of appearing on Strike It Rich; and unaware of the fact that the cases would receive better, more intelligent, and more lasting assistance from recognized agencies, have been under the mistaken impression that Strike It Rich is a “last resort” for the poor. It isn’t—thank Heaven. Contents Vol. 2, No. 9 February 26, 1954 CD Week of Feb. 26-Mar. 4 LOCAL PROGRAM GUIDE Opens Opposite Page 12 SPECIAL REPORT The'Strike It Rich*Controversy . 3 ARTICLES Liberace, Rich Piano Player . 5 TV Taboos . 7 Television's Bread-and-Butter Girl. 10 How TV Gets Its Circus Acts .22 In The Cast: Ernest Truex .18 CLOSE-UP Robin Morgan: The Other Dagmar.]5 REVIEWS / Love Lucy .13 Jack Benny .14 PICTURE STORY Gale Storm Shows How Not To Act On TV .20 REGIONAL RECIPES Chicago: Peppered Steak .12 SPORTS Red Smith Reports .19 COLUMN Fine Tuning .14 Walter H. Annenberg, Editor Merrill Panitf, National Managing Editor Harold B. Clemenko, Regional Managing Editor Michael J. O’Neill, Advertising Director James T. Quirk, Publisher 400 N. Broad Street. Philadelphia 1, Pa, Rlttenhouse 6-1600. National Advertising Office, 488 Madison Ave., New York 22, N. Y. Entered as second class matter at the Post Office at Philadelphia, Pa. Subscription Rates: In the United States 1 year Jj.00, 2 years $8.00, 3 years $11.00, single copy 15c; In Canada 1 year $6.00, 2 years $10,00, 3 years $14.00; In Pan-American Countries I year $7.00,2 years $12.00,3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00, 3 years $20.00. Copyright 1954 by Triangle Publica-