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recent special hour-long production of “A Place in the Sun” on Video Theater. When it came to casting the play, the best roles went to Ronald Reagan (as narrator), Ann Blyth, John Derek and Marilyn Erskine, all recognized Hollywood personalities. The problem was posed initially by Miss Riva, who is a product solely of TV and who is enthusiastically loyal to the medium. She pointed out that a producer or talent agent will seldom admit that a TV acting plum has been snatched from a TV star and handed to a Hollywood luminary. But she knows she has lost jobs to Joanne Dru and Sally Forrest, among others. ‘Backbone’ Lost To Hollywood Most established TV personalities, such as John Newland, John Baragrey and Felicia Montealegre, agree with Maria. They too have lost acting jobs to visiting movie actors. Almost all of them cited the recent casting of Yvonne de Carlo in the first play Rob¬ ert E. Sherwood wrote specifically for TV, “Backbone of America.” TV producers claim that the bright lights of Hollywood pose little or no threat to TV actors. Felix Jackson, executive producer of Studio One, denied that he has ever used an ac¬ tor simply because that actor has a Hollywood-built name. Not Who, But How “Our reputation is based on our stories and acting, not the caliber of names we use,” he said. “We make our choice on which actor could do the best job.” It might be noted that Jackson has not only used Hollywood from time to time: he even imported Michele Morgan from France for star¬ ring roles on two Studio One pro¬ grams. Martin Begley, chief NBC casting director, agrees with Jackson but for a different reason. “We’ve discovered that Hollywood stars too often are in¬ experienced in TV acting techniques Margaret Hayes, Vaughn Taylor and John Newland: TV stars face competition. and are frightened by our medium. They miss those short takes they can do in Hollywood.” As for that Hollywood glamor build¬ up, which seems to be the nub of the problem, Begley believes TV folk don’t necessarily need such publicity. “Even the Hollywood stars have told me that they were never so well known as when they appeared on TV,” he said. Miss Riva also thinks that movie names often stumble when they try TV acting. As a result, she thinks their threat to her career is less now than it was a year ago. But because of her intense loyalty to TV, she is still vehemently against any movie star coming to New York and trying to pick up some extra money via TV. Too often, she said, “they complain that in TV they work so hard and give their all to a secondary medium and then, because it’s a live show, their work is lost to posterity. “If you want to be in movies or on the stage, fine. But while you’re in TV, at least give it as much as you get out of it. I’m waiting for the day when we TV actors can throw this attitude of looking down their noses right back in the faces of Hollywood stars. That day will come when a TV star has a big enough name in his own right to do a Broadway play or movie only 6