TV Guide (March 26, 1954)

Page scan 00063 from TV Guide

Record Details:

Title:
TV Guide
Date:
March 26, 1954
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (March 26, 1954)
Leaf #:
00063
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Contrast: Dr. Evelyn Shaw and Charles Collingwood with chick hatched on show Aidivem'limas'e in CBS SCIENCE PROGRAM THRIVES ON CONTROVERSY W ITH only the sky as its limit, the staff of Adventure isn’t timid about taking off in almost any direction on its mission of simplifying scientific concepts for America’s tele¬ viewing millions. The men behind the program refuse to discard any subject because it is controversial or becatise an intelligent presentation of its ramifications may offend some segment of the public. There was, for instance, the problem of presenting the miracle of birth. With CBS backing. Adventure's 32- year-old producer. Perry Wolff, and his aides Lined up an attractive em¬ bryologist, Dr. Evelyn Shaw; added 500 incubating chicken eggs and some cocker spaniel puppies; and managed, with the aid of some diagrams and charts, to present an informative pro¬ gram in good taste. The big problem for the producers is deciding just how much to put into a show without overwhelming people, and how much to leave out and re¬ main honest. Wolff says, “We’ve fotmd that it’s not what you say but the way you say it. If we do clinical things artistically, people will accept them more readily. I don’t see the point in showing blood and have people retch¬ ing from coast to coast.” While Adventure doesn’t strive for 20