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four rounds. This poses the problem of boiling down a scrap and still main¬ taining the true complexion of the fight. Cayton is as articulate about the fight game as he is about the adver¬ tising business. What do the films of the famous long-count Dempsey- Tunney fight indicate, we asked him. Said Cayton, “Turrney definitely could have got up whenever he wanted to. He wasn’t knocked out. We have slowed down the films, and it is evident that his eyes are clear and he is watching the referee count. The question is whether those extra four seconds of rest for Tunney weren’t valuable ones. Dempsey might have caught him again in the same round, had it not been for the delay.” Who was the greater champion, ^Greatest Fight: Dempsey versus Willard. Louis or Dempsey? “Louis was a better ‘book’ fighter; he always did things just the way he learned them. And he had a better jab or hook than Dempsey, although Jack was better with the Sunday punch. Dempsey was more of an instinctive fighter; he had imagination and could adapt his style to the kind of fight he had. Dempsey was unpredictable; Louis, methodical.” Who would win if they met each other at their re¬ spective primes? Says Cayton, “I’d take Louis.” Strong For Marciano Cayton is especially keen on Rocky Marciano, claims he packs a harder punch than either Louis or Dempsey. “Marciano is destined to be one of the great heavyweight champs. Few realize how hard he can deliver that paralyzer.” With over 200,000 feet of fight films almost committed to memory through continual re-showings, Cayton, an¬ nouncer Jim Stevenson, director Al¬ lan Black, film editor Reggie Smith and script writer Fred Ladd polled themselves to pick the cream of their collection—their choice for the five greatest fights of the century. Here’s what they agreed upon: 1. Dempsey-Willard 2. Louis-Schmeling (2nd) 3. Robinson-La Motta (Last). 4. Dempsey-Firpo 5. Zale-Graziano (3rd) Ray Robinson won over Jake LaMotta. Zale, back to camera, kayoed Graziano.