TV Guide (April 30, 1954)

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Now, as we enter the new era of color TV, is the time to establish ul¬ tra high frequency television as a major factor in the medium. It can be done, simply and easily, by installing at the factory a combination VHF- UHF tuner in every color set pro¬ duced. There is room in the frequency spectrum for only about 500 VHF stations, while the spectrum can ac¬ commodate about 1700 UHF stations. The public would be served best by the greatest number of stations. More outlets in each area would mean a wider choice of shows for viewers. As things stand now, it is difficult for a UHF station to make its way in a region served by a couple of VHF stations. In order to receive new UHF stations, the viewer must install a converter in his set, and that entails expense. So far, UHF outlets have been successful chiefly in areas that have no VHF competition. The Federal Communications Com¬ mission has done almost everything in its power to push UHF. It has yet, however, to urge that manufacturers install tuners capable of receiving both VHF and UHF telecasts in all color sets. A check of major manufacturers shows that only one specifies VHF- UHF tuners for all its color sets. The others either have made no de¬ cision yet or are installing them only as ordered by customers. This is a golden opportunity, per¬ haps the only opportunity that ever will arise, to put over UHF television. It is evident that color sets gradually will replace monotone receivers over the next few years. If, during the re¬ placement period, provision can also be made for reception of UHF sta¬ tions, viewers will benefit two-fold. Contents TV Vol. 2, No. 18 GUIDE April 30, 1954 Week of April 30-May 6 LOCAL PROGRAM GUIDE Opens Opposite Page 12 TELETYPES New York .. ..-..13 Hollywood .14 ARTICLES Bob Hope Made Her A Star . 8 Bedlam Comes To Television .10 How TV Affected Lucy And Desi (Part II) 15 How To Score A Fight .18 TV's Biggest Mystery .23 In The Cast: Tony Randall 12 CLOSE-UP Ben Alexander: Friday's Man Friday . 5 REVIEWS My Friend Irma .20 Life With Elizabeth .21 REGIONAL RECIPES New York: Barbecued Spareribs ...22 COLUMN Fine Tuning ..27 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Michael J. O'Neill, Advertising Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc., 400 N. Broad Slreel, Philadelphia 1, Pa, Rlttenhouse 6 1600. National Advertising Office, 488 Madison Ave , New York 22, N Y Entered as second class mailer at the Post Office at Philadelphia, Pa. Subscription Rates. In the U. S. 1 year $5 00. 2 years $8.00,3 years $11.00. single copy 15c; In Can ada 1 year $6.00. 2 years $10.00.3 years $14.00: in Pan Amer¬ ican Countries 1 year $7 00, 2 years $12 00, 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00, 3 years $20.00. Copyright 1954 by Triangle Publications. Inc.