TV Guide (May 7, 1954)

Page scan 0004 from TV Guide

Record Details:

Title:
TV Guide
Date:
May 7, 1954
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (May 7, 1954)
Leaf #:
0004
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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The President on Television Four Networks Cooperate on Mr. Eisenhower’s Telecasts T HE ANNOUNCER makes his in¬ troduction, then says: “Ladies and gentlemen, the President of the United States.” On television screens in millions of American homes, there appears a re¬ laxed Dwight Eisenhower, seated at his desk. He smiles, nods, and com¬ mences to speak. It seems so simple and informal. Yet back of it are days of planning, arranging and rehearsing. Here are the things that must hap¬ pen before the President’s friendly warmth comes into your living room. Among the news correspondents who regularly cover the White House is a man for each of the four na¬ tional television networks. They re¬ port the news and also act as liaison between the President and their home offices. On a rotating basis, each serves as “television pool chairman” for three months of the year. When the President decides to talk to the people, White House Press Sec-