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retary James Hagerty contacts the pool chairman to tell him the date and hour. The pool chairman notifies his three colleagues, who advise their offices immediately. The New York headquarters of the networks must clear the time. On the average, it costs them an aggregate of $125,000 to $150,000 each time the President of the United States ad¬ dresses the American people on tele¬ vision. If he should talk overtime, it would cost many more thousands in cancelled programs. NBC, CBS and ABC alternate in originating White House programs, with the originating web “feeding” all the others. Three or four days before the tele¬ cast, technical experts meet at the White House with Hagerty and sev¬ eral other members of the President’s staff to complete plans. Time For Decision They decide whether the show will originate in the President’s office or in the White House TV room; wheth¬ er the President should remain seated throughout or should walk to a chart or map to emphasize a point; whether he will read from a typed script, from large hand-lettered cue cards, or use a Teleprompter. This last is a me¬ chanical gadget which flashes the manuscript—a line at a time—upon a glass screen placed just below the line of vision of the cameras. Last December a new figure began to appear at these pre-telecast con¬ ferences: Robert Montgomery, former Hollywood star, now an NBC televi¬ sion producer and actor in his own show. Montgomery, an early Ike-for- President man, and a friend of Hagerty, was invited to help with the Christmas Eve tree-lighting telecast. He did so well that he has been an informal part of the White House staff ever since. Because of his Hollywood back¬ ground and his use of precision tech¬ niques of professional television, Montgomery was resented for a while as a usurper. These days, however, he is welcomed. As one network rep¬ resentative expressed it: “This is the first time since we began televising at the White House, with President Truman, that we are perfectly con¬ wide World Photo fident nothing will be snafued.” Montgomery gives this appraisal of his job: “The primary objective of my function, as I understand it, is not in any way to direct the President, not to make him give a performance. It is to make the President as comfort¬ able as possible, so he can succeed in displaying his own personality, his own attitudes and his own move¬ ments, whatever he does or says. The 6