TV Guide (May 28, 1954)

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NEW YORK TV Teletype Bob Stahl re po rts: News that ARTHUR GODFREY will probably return to the hospital this summer for a second operation on that same hip indicates that he may abandon his Wednesday night Godfrey and Friends show for keeps, RED SKELTON moves into the period during July and August, headlining a new program titled Vaudeville Show and it's a good possibility that, if the SKELTON program pans out, it will remain in that time permanently. SKELTON'S own show is being replaced this summer by BERT PARKS and an audience participationer titled Two in Love. If Godfrey a nd Friends does resume in the fall, RED will return to the Tuesday night period. CBS wafnts to sign DEBORAH KERR to a long-term TV contract as soon as she leaves her current Broadway click, "Tea and Sympathy." . . . JANE FROMAN's sponsor has renewed her option through June, 1955. So she’s one TV star who will definitely return next fall. . . . SID CAESAR has leased two floors of a mid-town Manhattan building as production headquarters for his new program that starts next fall. ♦ * * Don't look now but there's a chance the Wednesday night version of Strike It R ich may not be with us much longer. The sponsor and ad agency reportedly feel the program has run its course as a nighttime entry, and that a com¬ pletely different show might lure a bigger audience. * * * That recent RODGERS & HAMMERSTEIN three-network show played to the biggest audience in TV history for a single program. Ac¬ cording to a Nielsen survey just released, the show was tuned in by some 21,000,000 homes, representing 75% of all homes with TV sets and 44.2% of all homes in the country. The final count on the number of individual stations carrying the show was 255. IM0GENE COCA, still mulling the type of show she'll do next fall, has signed to play the ROSALIND RUSSELL role in "Wonderful Town" at the Dallas State Fair in August. . . . KAYE BALLARD, comedienne who received critics' raves for her work in "The Golden Apple," new Broadway musical, signed to a long-term TV contract by NBC. The casting agent for a weekly dramatic program recently sent a list of potential actors to the firm that clears all TV talent as being free of Communist taint (agencies and sponsors are still wary of so-called controversial persons). All the actors were okayed except a nine-year-old girl! As usual, no reasons were given for listing her as controversial. ’ Trade-mark, Teletype Corp- 13