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as we see it In their eagerness to make UHF tele¬ vision successful, a number of indus¬ try and government officials are advo¬ cating steps that ultimately will prove a financial burden to viewers. The heart of the matter is the two- year-old FCC ruling allocating UHF and VHF channels in the same cities. The set owner who is satisfied with the shows he gets on VHF channels hard¬ ly can be expected to buy a converter so that he can receive UHF, too. Now a bill has been introduced in the Senate which would give the FCC power to regulate the networks—pre¬ sumably so the FCC could force them to feed programs to UHF stations. A proposal that a certain percentage of network-owned outlets should be UHF stations has been made, as has a. suggestion that networks be permitted to own more than five statibns, pro¬ viding the additional ones are UHF. Another proposal would force net¬ works to make affiliates of a certain number of UHF outlets. It has also been recommended that networks withhold certain programs from their regular VHF affiliates in cities where there are also UHF stations and give the programs instead to the UHF broadcasters. All this adds up to one fact: viewers would have to buy UHF converters. There is a need for UHF television, and a method must be found to es¬ tablish the system on a sound finan¬ cial basis—but not at the expense of the networks or of the viewers. It would be a unique departure in this constitutional democracy for the Government to force its citizens to buy something they do not need. 3 TELETYPES New York . 13 Hollywood .. 14 SPECIAL FEATURE: Looking Ahead To Summer. 5 ARTICLES Three Stars On Saturday Night . 8 Lo, The Noble Viewer! .10 Uncle Sam To The Rescue .18 CLOSE-UP Lady Jane Pickens . ...15 PICTURE STORY Costume Party—King Size .22 REVIEWS Roy Rogers . 20 The Douglas Fairbanks Show .. 21 COLUMN Fine Tuning .21 Vo-1. 2, No. 24 • June II, 1954 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Michael J. O'Neill, Advertising Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc., 400 N, Broad Street, Philadelphia 1. Pa. Rlttenhouse 6-1600. National Advertising Office, 488 Madison Ave., New York 22, N. Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U.S. 1 year 55.00, 2 years $8.00,3 years $11.00, single copy 15c; In Can¬ ada 1 year $6,00,2 years $10.00.3 years $14.00; in Pan-Amer¬ ican Countries 1 year $7.00, 2 years $12.00, 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00, 3 years $20.00. Copyright 1954 by Triangle Publications, Inc. Address Subscription queries and changes of address to 116 W. 32nd St., New York 1, N.Y.