TV Guide (June 18, 1954)

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◄ Other visitors to Toast: Tony Martin, I., with Ed Wynn; and Patti Page. This Sunday, June 20, Ed Sullivan starts the seventh TV year of Toast of the Town, a show which has per¬ sistently paced the industry. It was the first hour-long program on CBS; the network’s first sponsored show; the first variety show to introduce guests from the audience and to in¬ tegrate dramatic skits; the first to of¬ fer so-called “spectaculars.” On another front, Ed probably has done more than anyone else to bring Hollywood into TV—a feat climaxed earlier this year as top stars paraded before Toast cameras in an “M-G-M Story.” Concurrently, Ed has tried—never too seriously—to live down the “great stone face” label won early in his TV career, when he was leery of that 5