TV Guide (June 18, 1954)

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! Oh, dem golden credits TV ACTORS LOVE THAT 'CRAWL" . . . THE SLOWER, THE BETTER It's certainly not news that actors down through the ages have ranted and raved about their credits. If ac¬ tors in the original Greek drama had agents, you can be sure each actor was constantly needling his agent to get his name at the top of the list. In TV, because of the way credits are flashed on the screen, that matter of star billing has become one of the thorniest problems confronting pro¬ ducers. The line-up of TV credits is “rolled” across the screen from bottom to top on a gadget known as a “crawl.” The names of the cast and production personnel are printed in white on a black roll of paper attached to a ro¬ tating drum. A camera is focussed on the moving drum and the names ap¬ pear to roll across the screen. If the show is accurately paced, the crawl will run off on schedule. Ideal¬ ly, then, actors and staff should be satisfied with their moment of glory. What if the show is too short or too long? There are no complaints, of course, if a performance runs short, finishing a minute or two ahead of schedule. The producer signals the stagehand operating the crawl to slow it down in order to pad the show. When that happens, each name re¬ mains on the screen long enough for a viewer not only to memorize the actor’s identity but to trace his family tree back to antiquity. Or so it seems. But if a performance runs overtime, the producer has no alternative but to speed up the crawl or eliminate it. As one TV producer noted, “When-