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the 75th anniversary of Edison’s in¬ vention. This is to be a two-hour affair, on probably two or three net¬ works, similar to the Ford and the Rodgers and Hammerstein shows. It’s to be produced by the movies’ David O. Selznick and will have an all-star cast. Elach of these programs will pre¬ empt—that is, replace—the regularly scheduled shows in their respective time periods. As for the sponsors. Weaver said that TV executives have been trying to bring into TV all advertisers, each with his unique range of problems. The new programs, he said, “will add the X element to marketing plans that is not now present.” The publicity that each show is to receive will be almost priceless to advertisers. Weav¬ er averred, predicting that the entire business of some sponsors of “spec¬ taculars” will revolve around the programs. That advertisers evidently agree with him is proved by the fact that both NBC and CBS have signed spon¬ sors for all their extravaganzas. Some of these sponsors will be paying more than $300,000 per show, which is < Ancestor: Ethel Merman and Mary Martin in Ford's first 'spectacular.' something pretty spectacular, in itself. From an entertainment standpoint, the “spectaculars” will provide for the first time a form in which TV can present as many different ex¬ pressions of entertainment as possi¬ ble, Weaver said. “By eliminating the need for a weekly series,” he ex¬ plained, “we’ll be able to finance just a single good show idea whenever we find one. The writers will be paid enough to afford the time to write a special show for a specific star. There is nothing you cannot do in this for¬ mat because you’re doing a one-shot each time, not a series.” Producers of the “spectaculars” are busy lining up the biggest names in show business, many of whom have never before appeared on television. Most of the details of these shows and the people who will make them news¬ worthy will be revealed in TV guide’s second annual Fall Preview Issue, which will be dated Sep¬ tember 25. The Wednesday night “spectaculars” on CBS, to be sponsored by Westing- house, plus all those on NBC, will be televised in color. The networks visualize the super-shows as a spur to the sale of color receivers, since for the first time owners of color sets will be able to see big shows on a regularly scheduled basis. That word spectacular, incidentally, is causing a certain amount of con¬ fusion and trepidation around the networks. It’s strictly an NBC term, generally attributed to Weaver. But Weaver said, “We’ve always meant the word to be used as a noun, not an adjective. I very much hope view¬ ers won’t watch these shows and then tell each other, ‘That one wasn’t so spectacular!’ ”