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HOLLYWOOD Dan Jenkins reports: BING CROSBY has already changed his mind about not doing any TV this season. He'll appear with IRVING BERLIN on ED SULLIVAN'S Toast of the Town in a show designed as a salute to "White Christmas," CROSBY'S latest picture . . . GE Theater, which has just spent a record $71,000 on a single half-hour TV film starring JACK BENNY, is now making contractual noises at GARY COOPER and JIMMY STEWART. For $18,000-the cost of approximately 15 minutes* worth of one I Love Lucy film, LUCILLE BALL and DESI ARNAZ have bought a brown colt by Count Speed out of Nursery School and have thus started Desilu Stables ... A sponsor already has signed for the new ROBERT CUMMINGS filmed show, but will have to wait until January for a network time spot to open up. NBC will do a star-studded hour-long one-shot on Monday, Sept. 20, on which stars will be saluted for their work overseas for the Armed Forces . . . Latest Rumor: a feature film co-starring EDDIE FISHER and DEBBIE REYNOLDS . . . Mickey Rooney Enterprises will do still another film pilot- Da niel Boone, starring DON BARRY. Hollywood is a bad influence? A top exec of AFTRA here has quit to enter the Harvard Divinity School. He follows a former TV press agent and producer who is now an ordained minister . . . CBS is planning a New Year's Day color show from Las Vegas to compete— I mean compete-with NBC's Rose Parade. M-G-M, proudest of the great major movie studios, keeps losing people to TV. BILL GRADY, casting director for 22 years, has signed as casting director for the Chrysler shows on CBS-TV. JOHN NESBITT, who did all those "Passing Parade" shorts for M-G-M, will write and narrate a half-hour series called The Story Teller for HAL ROACH, JR. PETER LAWFORD, one of the brighter stars, has quit for Dear Phoebe on TV. And KARL FREUND, chief cinematographer for years, went, over to Desilu three years ago with LUCILLE BALL— herself a former M-G-M star. BURNS AND ALLEN are doing a do-it-yourself episode for their film show . . . Medic, the great new NBC show opposite CBS' Lucy, will not be en¬ tirely contemporary. One film will deal with the attempt to save Lincoln after he was shot. Los Angeles, with 1,900,000 TV sets, had just 7200 seats available for the Sept. 15 MARCIANO-CHARLES re-match on theater TV. For which, thanks a lot. 4