TV Guide (September 18, 1954)

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Now! See the revolutionary new Zenith Model X with Now you don’t even bend over to click the dial. And every “click” brings you TV’s sharpest picture automatically. {MBEAM Picture Tube for nearly twice the brightness. Inside mirror concentrates the power of all 20,000 volts on the picture. @NHENS for television’s sharpest picture. The plus factor for Cinebeam, screens out room light, inten¬ sifies contrast without glare. Full Component HIGH FIDELITY Sound Zenith-built dual speakers, both woofer and tweeter, and push-pull amplifier add new “you are there” reality to TV. Zenith’s Model X. Full 21" Cinebeam television with Cine-Lens, 20,000-volt Royal “R” chassis. Phonojack for playing LP records. In Mahogany $379.95*. In Blonde as shown,$389.95*. Top Tuning starts at $299.95*. T0MiTH 14 / % The royalty of radio and TELEVISION Backed by 36 years of experience in radionics exclusively ALSO MAKERS OF FINE HEARING AIDS Zenith Radio Corporation, Chicago 39, lllinoi' ‘Manufacturer’s suggested retail price. Slightly higher in Far West and South. Prices and specifications subject to change. 9