TV Guide (September 18, 1954)

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Playing the game: Roxanne, Bud Collyer and friends 'Beat the Clock' at home. YOU CAN PLAY TV GAMES AT HOME: Rcmr.Au/m? Face up to it, parents: you’re trapped. Your TV set has you at last. You’ll probably never get away from it now —and neither will your children. For television no longer seems con¬ tent to confine its influence to the screen alone. Now it’s creeping all over the place. Want proof? Well, let’s inspect the once-innocent field of children’s games. It used to be that the kids were happy to play parcheesi, pick-up-sticks, Old Maid and Red Rover; or satisfied simply to swat each other with rocks. But to¬ day, dominated by their favorite TV shows, they play “Super Circus,” “Beat the Clock,” “Ramar of the Jungle,” “Down You Go” and even a brain-twister invented by and named after John Cameron Swayze. In addition, Howdy Doody is asso¬ ciated with an assortment of battery- operated games. Superman turns out a complicated jigsaw puzzle. Pinky Lee is driving the young sports wild with something called “Runaway Frankfurter Race.” And in New York, Chicago, Los Angeles and Detroit, store racks are groaning with toys and games named after the Lone Ranger, the Whistling Wizard, Hopalong Cas¬ sidy, Wild Bill Hickok, Rocky Jones— Space Ranger, Roy Rogers, Bozo the Clown, Ding Dong School. ◄ Here's how: John Cameron Swayze explains his game, 'Swayze/ to sing¬ er Kaye Ballard. It's based on news. 10