TV Guide (September 18, 1954)

Page scan 00065 from TV Guide

Record Details:

Title:
TV Guide
Date:
September 18, 1954
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (September 18, 1954)
Leaf #:
00065
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Bible reading in Fisher home: peaceful moment in turbulent age. Family Show With A Difference MOST WIDELY TELECAST PROGRAM DEALS WITH THE CHRISTIAN LIFE The most widely circulated TV show in the world is not I Love Lucy or Dragnet or Groucho Marx; and its stars are people whose names you have heard only vaguely, if at all. It is a half-hour dramatic show called This Is the Life, currently being aired on no less than 225 stations in the United States alone. It also is seen widely in Canada and Great Britain. This Is the Life has neither sponsor nor commercial, in the accepted sense of the word. Yet it does have a spon¬ sor, to the tune of $850,000 a year, and it does have a commercial. The prod¬ uct: the Christian way of life. This Is the Life is produced by the Lutheran Church Missouri Synod, a 22