TV Guide (September 25, 1954)

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IT WILL BE TV’S BIGGEST More talent, more money, more new ideas and more experience than ever before are being crammed into tele¬ vision’s 1954-55 season. For viewers, all this promises magnificent enter¬ tainment. For networks and sponsors, it means an expensive gamble. Some single shows this year—like David O. Selznick’s four-network “Diamond Jubilee of Light” on Oct. 24 —will cost as much as a million dol¬ lars. Some once-a-month super-pro¬ ductions will be tabbed at $300,000. As always, though, the proof of the program is in the tuning. With a few million flips of a few million dials, you can approve innovations designed to add excitement and the unexpected to TV timetables, or you can send them back to the filing cabinets. Perhaps the outstanding new pro¬ gramming concept is the one that upsets the old radio and TV rule that the same show must be aired same day, same time each week. The top technical item of interest is emphasis on colorcasts. On the program side, many shows will be seen three weeks out of every