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THE NEW SEASON.. Fredric March, Helen Hayes launched CBS' all-star Best of Broadway series. Betty Hutton made TV bow in 'Satins and Spurs,' first NBC 'spectacular.' Dick Powell, Teresa Wright and Cesar Romero open the Climax plays in Raymond Chandler’s “The Long Goodbye,” to be followed by Ethel Barrymore and Dennis O’Keefe in “The 13th Chair” and Barry Nelson, Linda Christian and Peter Lorre in “Casino Royale.” Shower of Stars has signed Grable and James for three extravaganzas and is planning a super-super produc¬ tion, “A Night in Las Vegas,” which will originate Jan. 20 in seven of the resort’s hotels and will star Lucille Ball, Desi Arnaz, Sophie Tucker, Tony Martin, Johnnie Ray and others. In the NBC corner, the ultra-capa¬ ble Liebman is supervising two series of spectaculars. The erstwhile pro¬ ducer of Your Show of Shows takes over the network for an hour and a half every fourth Sunday and every fourth Saturday. IXBC will offer still a third series of spectaculars on Monday nights, once a month. These were to have been produced by the veteran Broadway showman, Leland Hayward, who mas¬ terminded last year’s memorable “Ford Anniversary Show.” Illness, however, forced his last-minute withdrawal. Liebman, who scored a casting coup by landing Betty Hutton for her TV debut, has signed Judy Holliday, Ann Sothern, Henry Fonda, Janet Blair, Steve Allen, Nanette Fabray, Jack Lemmon and a handful of foreign stars, including the French ballerina Jeanmaire, the French comedian Jacques Tati, and England’s Jack Bu¬ chanan and Jean Carson. Miss Sothern will star Saturday, Sept. 25, in “Lady in the Dark.” The first Monday night spectacular, on Oct. 18, will be Noel Coward’s trio of short plays, “Tonight at 8:30,” with