TV Guide (November 13, 1954)

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NEyTYORK TV Teletype’j^^ Bob Sta hl reports; IMOGENE COCA will reunite with producer MAX LIEBMAN soon, when he stars her In a musical version of "Happy Birthday" for his "spectacular" series. IMOGENE starred In the play on the straw-hat circuit this summer . . . Plans are still In the works to reunite SID CAESAR and IMOGENE for a later spectacular. * * * LIEBMAN alsa will stage an adaptation of "Best Foot Forward" for next Saturday night, Nov. 20 . . . And he»s considering doing MAXWELL ANDERSON'S "Knickerbocker Holiday" — the Broadway musical In which the late WALTER HUSTON Introduced "September Song." * * * BETTE DAVIS, who has confined her activities recently to being a housewife (she's MRS. GARY MERRILL), wants to resume her acting career. She's looking for a good TV property but Insists that she'll do only TV film, no live stuff . . . WALLY COX reportedly has Invested nearly all his savings In real estate and cattle. He owns a large farm In Michigan, * * * Producer FRED COE Is negotiating with ARTHUR SCHWARTZ and HOWARD DIETZ, famed Broadway songwriters, to do a musical version of THORNTON WILDER's "Our Town" for his Monday night Producers' Showcase spectaculars. RAY ANTHONY, whose band replaced PERRY COMO last summer, signed for a role In 20th Century-Fox's upcoming movie, "Daddy Longlegs" . . . POLLY BERGEN has done such a good Job as host- 6SS of Pepsl-Cola Playhouse — according to her press agent -- that Pepsi has tom up her original |25,000-a-year contract and signed a three-year deal at $100,000 per. * * * Talent Associates considering production of a new situation comedy series based on the "Joe and Mable" characters Introduced recently In a Circle Theater play titled "Half a Hero" . , . Studio 0n¥ may do a modem- dress version of "Hamlet" soon. * * * Chalk up another TV "discovery" for Broadway -- JAYNE MEADOWS signed for a starring role In SIDNEY KINGSLEY'S new comedy. Lunatics and Lovers," slated to open on Broadway late this month. If the play clicks, JAYNE undoubtedly will have to abandon the I've Got a Secret panel. Theater Guild, already teamed with ABC In the pro¬ duction of U.S. Steel Hour , signed to serve as consult¬ ant to the network In development of new programs and talent . . . The Goldbergs . now off the air, returns as a weekly telefilm show, produced by Guild Films, which also produces the Llberace, Life With Elizabeth and new DR. NORMAN VINCEffT PEALp; shows. - *Trade-mark, Teletype Corp. 3