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WE ASKED THEM Should Artists Shed Their Dignity on TV? Ezio Pinza, opera, con¬ cert, stage and TV star; “No, if they can avoid it. Serious artists are probably not too good at such things. By trying to convince the public how ‘regu¬ lar’ they are, they do not create a feeling of audience relaxation, but rather the ap¬ prehension that prevails when one sees an insecure tight-rope walker.” Lauritz Melchior, op¬ era, concert and film star: “If loss of dignity means a pie in the face, no. It’s been a long time since that was funny. If a situa¬ tion has real humor, I don’t see why the dig¬ nified person can’t en¬ joy doing it on TV or any place else and still keep his dignity. A sense of hu¬ mor never hurt an artist’s reputation.” f Jimmy Durante, star of The Jimmy Durante Show: “Sure, provid¬ ing the stvmts are in good taste. Margaret Truman clowned, did the shuffle and sang with me while her dad was still President. The public loved her. And Helen Traubel, a great opera star for years, revealed a new and profitable ‘pop’ personality on my show.” Martha Raye, star of The Martha Raye Show: “I think it’s good for every star to let his hair down once in a while. It gives the public the feeling that the performer is also a great guy with a sense of humor. Being able to take a joke on one’s self is a quality I believe all people admire. Besides, it’s more fun not being a stuffed shirt!” Milton Berlc, star of The Milton Berle Show: “Dignified per¬ formers reveal their human qualities when they do offbeat stunts, such as throwing pies or squirting seltzer. It makes the star ‘be¬ lievable’ to the audi¬ ence, bringing a seemingly aloof per¬ son down to earth. Even ‘artists,’ I im¬ agine, aren’t opposed to popularity.” Sol Hurok, concert and ballet impresario: “Generally speaking, I should say no. But I will qualify that state¬ ment by saying that each artist must be handled as the indi¬ vidual he or she is. Show me the specific performer, and I’d be better able to say what he should or should not do in the way of television stunts.” 23