TV Guide (December 18, 1954)

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For European television, 1954 was a banner year. It saw the creation— from the telecasting facilities of eight separate nations—of the first interna¬ tional TV network, called Eurovision. ‘‘This,” wrote a BBC official of the first broadcasts, “is a bold experiment, on a far greater and more ambitious scale than anything so far attempted in this field.” Newspaper headlines, reflecting a wave of popular enthusiasm, heralded this cultural link among the peoples of Britain, France, Germany, Italy, Holland, Denmark, Belgium and tSwitzerland; and foretold a brilliant future for what well may be the most effective means of creating mutual understanding in Western Europe. With this across-the-borders hook- up, a viewer not only can see a tele¬ cast from another nation, but can hear and understand it in his own language. Eurovision took its first tentative steps last summer when, in an eight- nation conference, each country agreed to contribute live shows of current or cultural interest to a month-long ex¬ perimental trade of programs. Switz¬ erland offered the World Soccer Championship matches; Italy, the colorful Festival of Siena; Holland, a children’s fete for the royal family. And from the Vatican, in his own TV debut. Pope Pius XII gave Eurovision his blessing, repeating in five lan¬ guages his confidence that this was the beginning of a new era of under¬ standing among the world’s peoples. 18