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as we see it Reviewing a television play for a newspaper is a difficult and thankless task. Many of us on the staff of TV GUIDE used to be newspaper critics ourselves, so we know the strain of meeting daily deadlines, of trying to set down an intelligent, fair opinion and then seeing the mail from readers who disagree vehemently, violently and often venomously with what’s been said in print. So we respect and admire the men who write about television for the newspapers. This respect, however, is somewhat lessened for a few critics who have suddenly found it chic to review TV plays that have appeared on Broadway, by comparing the Broadway and television perform¬ ances. Is it fair to say “The Guardsman” on television with Claudette Colbert and Franchot Tone wasn’t as good as “The Guardsman” on Broadway with Lynn Fontanne and Alfred Lunt? Or that the television performance of “The Philadelphia Story” wasn’t up to the Broadway play? How many of your readers, gentle¬ men, saw the plays on Broadway? Are they really interested in a Broadway- TV comparison? Are you reviewing a television play or parading your ex¬ perience, writing to amuse yourself instead of your readers? Critics certainly have a right to find fault with the writing, the acting or even with the decision to televise the play. But we don’t think it’s fair to dig into the past history of an entirely different medium to find a basis for criticism. In our opinion, television plays should be reviewed on their own merits. Week of Mar. 26-April 1 LOCAL PROGRAM GUIDE TVl GUIDE Opens Opposite Page 12 Contents TELETYPES New York . 3 Hollywood . 23 ARTICLES He's His Own Best Customer .10 Something For the Girls: Roast Duckling And Tangerines .12 The 'Miss America' Everybody Knows . 15 How To Sell A TV Program .18 The Greatest Show On Earth .20 CLOSE-UP Danger! Gale (Gordon) Blowing Up 4 PICTURE FEATURE The Oscar Awards: Hope And The Hopefuls .... . 8 REVIEWS Rin Tin Tin .„.13 The^ Millionaire . .14 COLUMNS Confidentially . . . By Earl Wilson . 7 Fine Tuning • By O Hie Crawford ....14 Cover Photo By John Flore* * Vol. 3, No. 13 . Mar. 26, 1955 #104 Walter H. Armenberg, Editor Merrill Panitt, Managing Editor Alexander H. Joseph, Associate Editor Horry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O’Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher Address subscriptions and changes of address to Box 8019, Philadelphia 1, Po. Please allow four weeks for change of address.