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TV Teletype* NEW YORK Bob St ahl reports; After a four-year relationship, the sponsor and the No. 1- rated show in the Nation are parting company. Philip Morris, I Love Lucy 's sponsor since the show’s debut, will no longer do the honors. General Poods will take over the clgaret com¬ pany's alternate-week sponsorship . . . Incidentally, while Nielsen ratings continue Lucy in first place, the new American Research Bureau lineup has GROUCHO MARX first, JACKIE GLEASON second. Toast of the Town third, Lucy all the way down in fourth. * * if Marking another "first," a TV play has been optioned by Broadway prior to the TV production. HUME CRONYN has paid $1000 for Broadway rights to "Dominique," an original comedy by ERNEST KINOY scheduled for Studio One . . . GORDON MacRAE stars In "The Desert Song' Sat¬ urday, Apr. 9, for a MAX LIEBMAN color "spectacular." * * * NBC, pleased that MARY MARTIN’S "Peter Pan" drew a bigger audience than either Talent Scouts or I Love Lucy , plans to make the show a yearly holiday treat at Christmas time . . . BETTY FURNESS steps out of her pitchwoman's role for Studio One on Apr. 18, to star in the show's presentation of "Affairs of State." * * * LOUIS JOURDAN the hottest prospect to be permanent host for Devil's Theater , upcoming late-night show on ABC. He'd be cast as the devil . . . Change-about: the Library of Congress, to which producers often turn in doing their research, has requested a copy of DAVY CROCKETT'S address to Congress from a Disneyland show. * * * Omnibus talking over plans to do a full-scale version of "The Iliad," based on the original Homeric epic . . . Omnibus is the first regular show to vacation, taking off after the Sunday, Apr. 10 telecast . . . Ethel and Albert may return as summer replace¬ ment for December Bride . PEG LYNCH and ALAN BUNCE would co-star. . * * * TED MACK, long absent from TV, will be a busy man again soon. A new daytime variety show, Ted Mack's Matinee, starts Monday, Apr. 4 on NBC. TED is also planning Mack's International Show , in which he will spotlight foreign talent. And he still hopes to re¬ vive Original Amateur Hour for NBC on Sunday afternoons. PAUL GREGORY, legitimate stage producer, planning a TV drama¬ tic series to be titled Paul Gregory Theater . . . JUNE TAYLOR dancers from The Jackie Gleason Show slated for a nationwide tour in the fall. They'll return to New York each Saturday night for their TV stint. . . Appointment with Adventure is the new title of the show that replaces father Knows Best~ Sunday, Apr. 3 . . . But Screen Gems, Father 's producer, reports the show may be back on the air soon — under a new sponsor. •Trade-mark, Teletype Corp. 3 (Hollywood Teletype on Inside Back Cover)