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He’s His Own Best Customer This means that for 20 years Ed has been stuffing himself with process cheeses, peanut butter, packaged prunes, canned soup, ripe olives, fruit salad, deviled ham, spaghetti sauce and frankfurters, washed down with a Niagara of beer, club soda, prune juice, sarsaparilla and root beer. As a result, he now weighs more than 200 pounds. But Ed’s loyalty to the products he plugs by no means stops at his stomach. The kitchen of his Long Is¬ land home is a trophy room of re¬ frigerators, dishwashers, dryers, mix¬ ers, pop-up toasters, waffle irons, vacuum cleaners and rotisseries. He has a crate of shoe polish (reminder of a bygone sponsor) in a hall closet and an atticful of hats, suits, ties and salted walnuts—arranged on shelves Ed Herlihy, a veteran announcer ► —salesman, that is—first sells him¬ self on the sponsor's products. For more than 20 years now—on ra¬ dio first and then on TV—Ed Herlihy has been bending ears for a living. As an announcer of commercials— he’d rather you called him a “salesman” —Eld quite possibly is without a peer. And if he does have a peer, the fel¬ low must have a sensational digestive tract. For the fact is that in order to achieve and maintain a high position among—uh—“salesmen,” Herlihy has had to take an awful lot of gastric punishment down through the years. At a conservative estimate, he has plugged 700 products on the air and, loyal to his sponsors, he has manfully tested every one. in neat and dusty tribute to the spon¬ sors of other years. Eld’s present sponsors are Colgate (Comedy Hour); French’s Mustard; (The World of Mr. Sweeney ); Horn