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Sponsors, as most everybody knows, are the undisputed Royal High Com¬ mand of TV, in that they shell out the money. Not surprisingly, then, most performers look upon them as fire¬ breathing dragons, and live in fear of provoking their displeasure. Garry Moore, one of the most off-handed men making a career of being funny, has 16 such “dragons,” and not one wisp of smoke can be seen. Calling them “clients” instead of sponsors, thus putting them on the receiving end of his service, Garry doesn’t consult with any of them as to what he will do on camera. He reasons: “No performer has ever been fired for irreverence for man or spon¬ sor; only for irreverence for a prod¬ uct.” So, before the camera, Garry chats away on anything viewers ask about, stating ideas that don’t neces¬ sarily—if at all—coincide with the be¬ liefs of the men behind the show. If this sort of thing isn’t hilarious, Garry doesn’t mind at all. He doesn’t want to be a buffoon, anyway. “I wouldn’t even call myself a comic,” he says. “I’m just a guy who comes around every day.” He’d as soon stick to straight entertaining, but be¬ lieves that “If you look back and realize you haven’t made anyone mad, you haven’t said anything, either.” “The popularity of our show,” Garry theorizes, “stems from the fact that we respect our viewers’ intelligence. They are aged three to 90, and include cab drivers and university professors. The idea of an ‘average-housewife audience’ is a ridiculous myth.” Garry is fearful of performers’ power to influence audiences. “It’s terrifying that an entertainer should have polit¬ ical influence, just because he’s liked. I’d stump for ideals or ideas, but I wouldn’t dream of telling people how to vote.” When Garry takes the stump, one of his favorite targets is the fan club. On hearing that one was started for him, he told his viewers to “do some¬ thing useful—like round up blood donors.” His explanation: “It’s fool¬ ish to blow up an actor who’s already inflated.” Although he is certainly one of the brightest men in the business, Garry is best at charming people, without being a professional charmer. “We’re like a comic strip,” he said, referring to CBS’ Garry Moore Show. “We don’t have the pressure of having to hit a home run once a continued 5