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Imogene Coca Calls New Writers; ‘Masquerade Party’ Plays It Safe NEW YORK ... In an effort to strength¬ en her show, Imogene Coca has hired writers Coleman Jacoby and Amie Rosen, formerly with Jackie Gleason and Milton Berle. Jacoby’s the author of a couple of classic Broadway wise¬ cracks: “I have the most wonderful wife in the country—and I hope she stays there;” “Women don’t like mus¬ taches—they don’t look good in them.” When his dentist sent him a bill with a note saying, “This debt is exactly one year old today,” Jacoby sent it right back with the nota¬ tion: “Happy birthday!” ■ As a recent guest on Masquerade Party with columnist Hy Gardner, I can testify to the precau¬ tions that show takes. So the panelists wouldn’t see me in costume, they kept me a virtual prisoner in an upstairs dressing room for three hours and wouldn’t even let me go downstairs to use a tele¬ phone. Best proof of secrecy: the panelists didn’t guess who we were. ■ With Rhonda Fleming and Terry Moore both staying in New York to do TV and look for stage shows, lots of unattached young men are happy— Terry’s divorced and Rhonda soon will be. But—cruel fate!—they’ve been go¬ ing out with much older men. “Wbo are those old characters anyway?” one would-be wolf demanded. The answer was: “Broadway producers!” (They’ve been talking about scripts.) ■ Greer Garson wore $250,000 worth of diamonds when she went into Hamburger Heaven recently to nibble a sandwich. She was rehearsing her role in NBC’s “Reunion in Vienna,” and the gems were lent to her by jeweler Harry Winston. “One reason these hamburgers are so delicious,” said Greer, “is that this place is so handy to Winston’s jewel¬ ry store.” ... A column¬ ist attempting TV asked Broadway wit Irving Hoff¬ man, “What seems to be wrong with my program?” Irving replied, “You.” Dorothy Collins has been telling everybody, “I won’t believe there’s color television until I see it in black and white.” Her husband, band-leader Raymond Scott, informed her, “That’s one of Sam Goldwyn’s lines.” Said Dorothy: “Oh, so it’s from smart girls like me that he gets all those dumb re¬ marks!” . . . Perry Como’s new deal with NBC involves around $15,000,000, but Perry wouldn’t permit his managers to announce it. Didn’t think it was important. *** A certain Broadway loan shark doesn’t have much faith in the tre¬ mendous sums reportedly being paid TV stars. This fellow looked up Jackie Gleason and told him, “Any time you need any money, pal, you can still get it from me. You always paid me back, pal—even if it did take you three or four years.” Greer Garson: bejeweled. 23