TV Guide (June 25, 1955)

as we see it Reporting to you on summer pro¬ grams this year is a much more en¬ joyable task than it has been in the past. The schedule, thanks to effort that has been put into it by networks and sponsors, looks excellent. In previous years, the summer dol¬ drums were nowhere more evident than on television, and as we gave you advance news on the mediocre line-up of repeats, quiz shows, and low-budget time-fillers, we sometimes wondered why the TV moguls didn’t just pull all the plugs and let every¬ one go home until the weather cooled. Apparently the apathy of the net¬ works toward summer television reaped its just reward—apathy on the part of viewers. So this year a some¬ what different approach is being tried —some new, bright ideas and some first-rate musical entertainment. The following pages report in detail on this most-welcome development. Of course, it’s far too early to wax enthusiastic over the quality of the summer efforts, because we haven’t had time to see them. But this is evi¬ dent; a real try is being made. We think it was wise of Sid Caesar, Jackie Gleason, Martin and Lewis and George Gobel to concentrate on pro¬ ducing shows instead of appearing in them. We like the idea of “spectacu¬ lars” and major dramatic productions continuing through the summer. We’re delighted that music occupies an im¬ portant place in the schedule. Some repeats of film shows already seen by the audience will still be with us, as will a number of quiz-type pro¬ grams. But even film repeats will be of high caliber and most of the quiz¬ zes will be those that were quite pop¬ ular in previous television trial runs. All in all, it has all the indications of being television’s brightest summer. CONTENTS WEEK OF JUNE 25-JULY 1 Local Program Guide Opens Opposite Page 12 TELETYPES New York . 3 Hollywood .23 ARTICLES Exciting Summer Aheadl A Preview Of The Season . 4 Stars Say: 'So Long Till Fall' . 8 Two TV Sets In Every Home .10 Here They Are—Again! .12 Television Goes Outdoors For The Summer .13 No Holiday For Sports .18 PICTURE FEATURE Roof-Top Rehearsal .16 REVIEW 1954-55 Season: 'The Year Of The Great Experiment' .19 COLUMN Confidentially . . . By Sheilah Graham .22 Cover Photo By Sol Mednick Vol. 3. No. 26 • June 25. 1955 Issue $117 Walter H. Annenberg, Editor Merrill Ponitt, Marmging Editor Alexander H. Joseph, Axociate Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc., 400 N, Broad Street, Philadelphia 1. Pa. Rlttenhouse 6-1600. National Advertising Olfice, 468 Madison Ave., New York 22 N. Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U.S. 1 year TS.OO, 2 years $8.00,3 years $11.00, single copy ISc; In Can¬ ada 1 year $6.00,2 years $10.00,3 years $14.00; in Pan-Amer¬ ican Countries 1 year $7.00, 2 years $12.00. 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00. 3 years $20.00. Copyright 1955 by Triangle Publications. Inc. No material in TV GUIDE, including program information, may be reprinted without permission of the copyright owner Address subscriptions and changes of address to Box 8019, Philodelphia 1, Po. Please ollow four weeks for change of address.