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From La Rosa To Whitings— Summer Fare Will Be Varied series. The new Colgate Variety Show, produced by Dean Martin and Jerry Lewis’ York Productions, has already started. And top comedians are busy producing their own replacements. Why are the networks being kinder to viewers this summer, after treating them like poor relations in previous years? Probably because they (and the sponsors) finally realize that while the average family may cut down on its viewing during the summer, there is still a large audience for good pro¬ grams. The Nielsen rating service es¬ timates that the average TV family viewed more than three-and-a-half hours each day last July. And some 48 percent of all sets were in use dur¬ ing late evening hours in August. When you figure there are now some 35,000,000 TV homes, that means about Comedy: Orson Bean, shown with Martha Wright, returns to CBS. 16,800,000 families can be expected to tune in their sets, each evening. There is, as usual, another side to the picture. There’ll be plenty of re¬ runs—shows originally seen during the winter that will be aired again. (For these, see page 12.) Then, too, many entertainers are going on va¬ cation. (For these, see page 8.) Three who are, but aren’t, are top comedians Jackie Gleason, Sid Caesar and George Gobel. They’ll be off the air but hardly lolling in the sun. Each is to produce his own replace¬ ment show. Going into the Saturday- night-Gleason-time is America's Greatest Bands, spotlighting four dif¬ ferent name-bands each week and Paul Whiteman as permanent emcee. Caesar’s show, tentatively titled One-Nighter, is based on a band on a tour of one-night engagements. Come¬ dian Phil Foster plays the band’s manager; Cliff Norton, also a come¬ dian, the bus driver. Bill Hayes is the male vocalist, while Barbara Nichols will be along to provide glamor. The Gobel replacement will be titled, not surprisingly, Here's the Show. Several other new musical programs debut this summer. Julius La Rosa returns as a regular for the first time since he left Godfrey, starring in his own three-nights-a-week CBS series and also in a Saturday night half- hour show. A five-a-weeker, featuring RCA Victor recording artists, will take over the NBC time of Tony Martin, Dinah Shore and Eddie Fisher. Musical Chairs, a panel-type show featuring Johnny Mercer, Mel Blanc, guest female vocalists, Bobby Troup’s orchestra and emcee Bill Leyden, inherits the Imogene Coca spot. Patti Page is back with her own syndicated show. Lawrence Welk and his orchestra headline an hour-long musical show Saturday nights on ABC. Horace Heidt continues on NBC 6