TV Guide (June 25, 1955)

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Two TV Sets In Every Home: Surest Way To End Those To optimistic slogans of the past— “Two cars in every garage,” “Two chickens in every pot”—can now be added another: “Two TV sets in every home.” \ This prospect is ^matter of finger¬ crossing interest to stations, networks, sponsors, entertainers and sundry others. Psychologists and sociologists would probably approve, too. For an “extra set” could erase a frequent source of domestic friction. A second set—in the children’s room, the recreation room, kitchen, bedroom or guest room—minimizes debates over who watches what. More and more television families are beginning to appreciate the pos¬ sibilities of such a set-up. A nation¬ wide survey by American Research Bureau, Inc., shows that, as of last January, some 1,300,000 American homes—3.7 percent of all having TV— had two or more sets. ARB predicts that by 1956 one TV family in 10 will have two sets. Statistics indicate that most new sets sold today are being bought to supple¬ ment old ones. In Cleveland, for in¬ stance, 86.5 percent of the sets bought in a recent 15-month period went to homes which already had a set. This suggests that the old 7%-inch, 10-inch or 12-inch job is being moved out of the living room, to make way for larger models. This process may be stepped up as more and more viewers purchase color sets. The rainbow-hued sets will probably rate the place of honor in the living room, while many of their black-and-white predecessors are as¬ signed new quarters. Manufacturers are catering to those who would like a second set at mod¬ erate cost by offering new lines of sets at unusually low prices. Some are also stressing mobility—light-weight sets that can be carried or rolled to wher¬ ever a second set is most required at any given moment: into the kitchen at soap opera time or into the game room for Howdy Doody Time. There are a number of these sets on the market. One of the latest is a 14-inch table model weighing only 32 pounds and retailing in the neigh¬ borhood of $100. Another is a 17-inch set, weighing 80 pounds, equipped with hand grips on either side. It can also be mounted on a rolling stand resembling a super-market grocery cart. The set retails at an average Two sets in a home: the children can 10