TV Guide (August 20, 1955)

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later, in Chicago’s Merry Garden Ball Room—for $5 a week and spaghetti. Frankie Lo Vecchio became Frankie Laine while operating as a semi-em- ployed singing waiter in New York. During World War II he drifted to the West Coast, worked in a war plant, lost his poke in that stick-up en route to the Brown Derby—and finally caught on. In 1950, he married movie star Nan Grey. They have two children and live in Beverly Hills. Frankie made his TV debut on Ed Sullivan’s Toast of The Town in 1949. He sang “That’s My Desire” and “In the Cool, Cool, Cool of the Evening” and promised to come back again. He did—nine times. He was Jimmy Durante’s guest five times. Also Milton Berle’s, Donald O’Connor’s and Ralph Edwards’. Laine owes his big TV “break” to a long-time fan—Lester Gottlieb, who recently resigned as vice president in charge of CBS radio shows to head up its daytime TV. Gottlieb produced a couple of shows in Godfrey’s Wednesday night spot while Arthur was away during the regular season, and when Hubbell Robinson, the network’s programming chief, asked him for summer sugges¬ tions, his nominee was Frankie. Why? “Because I think Laine is terrific,” said Gottlieb. “He’s a singer who doesn’t drape himself over the microphone. He has vitality—some¬ thing TV is crying for these days. “I also remembered that he made a number of movies, so I knew he knew how to move his hands and how to stand and act before a camera.” At 42, Frankie is a big, bulky mule- skinner of a man with an easygoing approach to it all. Right now he’s hoping to stay “live” on TV. If the Godfrey replacement makes good, he hopes to continue the show from Hol¬ lywood in the fall. If not, well, he still has those five movies to finish. Don’t weep for Frankie. coolest thing you can wear There isn’t any other kind of sani¬ tary protection that’s nearly as cool as Tampax. In fact, millions of women first adopt¬ ed Tampax in the Summertime — when they simply couldn’t stand hot, uncomfortable ex¬ ternal pads a min¬ ute longer! Why put up with chafing ... irritation ... odor problems and disposal problems . . . when Tam¬ pax is as handy as your nearest drug or notion counter? It gives the wearer such a remarkable sense of freedom that many users say they almost forget it’s "time-of-the-month” for them. Cer¬ tainly, you feel much more poised, much more relaxed, with protection that’s both invisible and unfelt when in place. You can be your dainty, fas¬ tidious self at all times! You can swim while wearing Tam¬ pax; you don’t need to remove it while taking your shower or tub. This doctor- invented product must be the nicest way of handling the trying days of the month—so many women say so! Buy Tampax in choice of 3 absorbencies: Regular, Super, Junior. Month’s sup¬ ply goes into purse. Tampax Incorpo- 15