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without over-straining his budget. Prices for film are based on popu¬ lation, number of TV sets and other factors in each city where it is to be shown. Some top shows, like Rax:ket Squad, which might have cost up to $25,000 to make, go for as little as $50- $75 for each telecast. The Hopalong Cassidy films marked the first big syndication success. The original Hoppy series, after a run of several seasons as a network program, was fed into the film syndication hop¬ per, to be rerun as many as 10 times in some cities. But Hoppy’s success pales beside Li- berace’s record. The housewives’ de¬ light is now seen on more than 200 TV stations each week, considerably more than the most successful network program. New York’s WPIX presents Liberace twice a day, five days a week. No network program can make that statement—not even Godfrey. Some telefilm shows are syndicated by the same company that produces them, such as Guild Films’ Liberace, ZaBach and Joe Palooka series. In other cases, the producer turns his programs over to an independent outfit to sell to local stations or spon¬ sors. Among the larger independent syndicators is United TV Programs. The major networks now have their own syndication arms, which operate as independent units inside the net¬ work structure. The network film departments, besides distributing re¬ runs of network film shows (such as NBC’s Badge 714) also handle inde¬ pendently produced shows. The big talent agencies also have entered the telefilm business on a big scale, but only the Music Corp. of America syndicates film shows. Among the MCA packages are Abbott & Costello; Biff Baker, USA; City Detective, and I Am the Law. Other major syndicators include Mo¬ tion Pictures for TV (Janet Dean, Duffy’s Tavern, Flash Gordon and Sherlock Holmes); Ziv TV, one of the biggest producers and syndicators, with such shows as Boston Blackie, Meet Corliss Archer, I Led Three Lives, My Favorite Story, Cisco Kid, etc.; Interstate TV (Hans Christian Andersen, Ethel Barrymore Theater); Official Films (Colonel March, My Hero and Terry and the Pirates); and TV Programs of America (Ramar of the Jungle, Lassie). Hopalong: he was first. Janet Dean; she's typical. Liberace: biggest of all. 17