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as we see it A fascinating idea has been offered by Television Digest, which is a TV trade news service. The publication suggests that since the television industry wants to stimulate set sales, it should take a few tips from the auto indus¬ try’s way of encouraging business. Besides selecting dealers carefully and allowing more liberal trade-in al¬ lowances on old sets. Television Di¬ gest urges the television industry to emulate the auto industry’s practice of adding something new to each year’s model. Actually,we have had many impor¬ tant changes in sets since the first one went on sale. Manufacturers have modified their cabinets, increased pic¬ ture tube size and placed sets on swivel stands and on wheels. They’ve moved tuning dials from place to place and developed semi-portable sets. And, of course, there have been remote control units, tuning gimmicks and even, lately, clock timers. We can think of several more ac¬ cessories that would add to television enjoyment. For example, we’d like to see a volume control that would auto¬ matically—without our having to touch a knob—tune those loud com¬ mercials down to normal level. The engineers at the stations are supposed to do that, but they don’t. So an ac¬ cessory that would do the job would be worth buying. Push-button tuning would be a nice thing to have, too. It has been tried, but rather early in the game—before most of us became bored with count¬ ing the clicks in moving from Channel 2 up to Channel 9- There are lots of other accessories possible, including, perhaps, a gover¬ nor that would automatically turn the picture off at the kids’ bedtime. TELETYPES I New York . 3 Hollywood ... 3 Washington .23 ARTICLES A Beauty Queen's Last Fling . 4 Russian TV Is 'Cultural' . 6 Andre Baruch: The Gentleman And 'The Bums' . 10 P.S. We Want 'Father'! .20 CLOSE-UP Johnny Carson: Young Man With A Grin .-..13 PICTURE FEATURES These Girls Sing Before Supper .... 8 TV Fish Watcher's Guide .16 REVIEWS The Soldiers .18 Windows .19 COLUMNS Fine Tuning * By Ollie Crawford ..19 Confidentially ... By Sheilah Graham .22 Cover Photo By Gaby Rona, CBS Vot. 3, No. 36 • Sept. 3, 1955 Issue #127 Welter H. Annenberg, CdHor Merrill Ponitt, Managing Editor Alexander H. Joseph, Astociale Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'Neill, Advertising Director Donald P. Kohn, Promotion Director Henry H. Oschoy, Circulation Director TV GUIDE is published weekly by Trisngle Publications, Inc., 400 N. Broad Street, Philadelphia 1, Pa. RIttenhouse 6-I60IL National Advertising Office, 400 N. Broad SL. Philadel^ I, Pa. Entered as second class maUer at the Post Office al ~ ' » the U.S. and Canada. 1 year $5.00. 2 years $8.00, 3’years $11.00, single copy ISc; In Pan-American Countries 1 year $7.00. 2 yean $12.00, 3 years $17.00; In other Foreign Countries 1 yeai $8.00, 2 years $14.00, 3 years $20.00. Copyright 1955 b| Triangle Publications, Inc. No nuterial in TV GUIDE, includi ing program information, may be reprinted without per¬ mission of the copyright ov-*' Address subscriptions and changes of oddrest to Box 8019, Philadelphia 1, Pa. 1 Please allow four weeks for change of addresi