TV Guide (September 3, 1955)

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Jane Wyatt, Robert Young going over letters that saved Father. E S - We Want 'Father'! Letters From Viewers Bring Back A Show — At Expense Of Higher-Rated Program Ratings or no ratings, it’s still Mr. and Mrs. Average Viewer who dic¬ tate what they’re to see on 'TV. And lest anyone doubt it, just look at Father Knows Best, a situation com¬ edy show that has just rettimed to TV, strictly by popular demand. Co- starring Robert Young and Jane Wyatt, Father won fame as one of TV’s few situation comedies that don’t cast Pop as a dim-wit. In the case of Father, the much overworked phrase, “brought back by popular request,” is not meaningless. When the show, telecast Sunday nights on CBS last winter, was canceled by its sponsor, thousands of irate viewers bombarded the network and TV coliimnists with complaints. Result: Father last week became a regular Wednesday night series on NBC. Ironically, Father takes over the NBC time period occupied by My Little Margie, which also was brought back—honestly—by popular demand, Margie started originally as a summer replacement but proved so popular with viewers that NBC sold it to a sponsor for the regular season. (Re¬ runs of Margie will now be syndicated to local stations.) It’s ironic, too, that Father never 20