TV Guide (September 17, 1955)

as we see it Every time we publish a story on Arthur Godfrey, the mailman groans. He knows he’ll be hauling extra loads to our offices, loads of letters say¬ ing (a), “Why do you print so much stviff about that bxun Godfrey? He’s not worth the space you spend prais¬ ing him,” and (b), “How dare you say nasty things about Arthur? He’s wonderful.” The answer to (a) is that Godfrey, whether you like him or not, is an important part of television and has a huge and loyal audience. As to (b), we’ve quoted his critics—including his former employes—and we have quoted Godfrey. Our articles on him are as objective as we can make them. CONTENTS WEEK OF SEPTEMBER 17-23 Local Program Guide Opens Opposite Page 12 TELETYPES New York . 3 Hollywood . 23 SPECIAL FEATURE Godfrey's Feud With The Press (Second Of Two Articles) .13 ARTICLES Says Prank Sinatra: 'TV Racket's Too Tough' . 4 John Newland Works Up An Appetite .10 Why Our Children Profit From TV, By John Cameron Swayze .20 This issue we conclude a two-part resume of Godfrey’s relations with the press. Why? Because he’s news; he’s one of TV’s most controversial personalities, and people talk about him. We think the reactions of news¬ papermen who have had direct con¬ tact with him and the people aroimd him are of interest. When a star is on the way up, he usually goes out of his way to be nice, to the press. He has time to chat with the boys. When he’s an established star, his responsibilities increase, for it takes harder work to stay on top than it does to get there. There are more demands on his time. He also is more wary of newspapermen. Godfrey is no exception. He’s an im¬ portant personality, and he knows it. He’s busy, and he’s fighting to stay on top. He’s not so concerned with the fickle press. We neither condone nor condemn this attitude. We merely want to point out that so long as Godfrey continues to be popular with his following and continues to make news, he’s going to stay on top, no matter what the newspaper—and magazine—writers say about him. PICTURE FEATURES Uncle Millie Goes West . 8 Judy Garland, TV Star .12 A New Face In A Hurry .16 REVIEW The Summer Season ./.18 COLUMNS Fine Tuning • By Ollie Crawford ..19 Confidentially . . . By Sheilah Graham .22 Cover Photo By Gerald Smith. NBC Vol. 3, No. 38 • Sept. 17, I9S5 Issue #129 Walter H. Annenberg, Cdilor Merrill Panitt, Monoging Cdilor Alexander H. Joseph, Astociofe Cdilor Horry Harris, Atsodola Cdilor Oliver H. Crawford, Programming Cdilor Michael J. O'Neill, Advorlidng Director Donold P. Kahn, Promotion Director Henry H. Oschoy, Circulation Director James T. Quirk, Publisher TV GUIDE is published weekly by Triengle Publicetions, Inc.. 400 N. Broad Street, Philadelphia 1, Pa. RItlenhouse 6-1600. National Advertising Office. 400 N. Broad SL, PhiUdelphia 1, Pa. Entered as second class matter at the Post Office at Philadelphia. Pa. Subsaiption Rates: In the U.S. and Canada. 1 year 65.00. 2 years 66.00, 3 years 611.00. single copy I5c; In Pan-American Countries 1 year 67.00. 2 years 612.00. 3 years 617.00; In other foreign Countries 1 year 68.00, 2 years 614.00. 3 years 620.00. Copyright 1955 by Triangle Publications. Inc. No material in TV GUIDE, includ¬ ing program information, may be reprinted without per¬ mission ot the copyright owner. Address subscriptions and changes of address to Box 8019, Philadelphia 1, Pa. Please ollow four weeks for change of address.