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TV Teletype NEW YORK Bob Stahl reports: NBC has finally snagged a sponsor for Its Wide Wide World , so the show starts Oct. lb as a regular Sunday afternoon feature two weeks of every four. The other two Sundays will have the MAURICE EVANS "spectaculars" and TV Opera Theater . . . BOBBY CLARK and BURR TILLSTROM added to the cast of "Alice In Wonder¬ land," EVANS' first "spectacular" Oct. 25. « * « CBS planning GEORGE GERSHWIN'S "Porgy and Bess" In color . . , Appointment with Adventure will be all new from skin out when sponsor renews contract Oct, 2. Show, now called Oren^g Night . will drop emirfiasls on adventure plots, and air dramas of all types. * « « Despite the many rumors that the top prize on The I64,000 Question will be upped to induce someone to go for the jackpot, the producers say It Just Isn't so — at least, for the time being . . . Topper , canceled off CBS, will turn up on ABC, hold¬ ing down the Monday-nl^t-at-7;30 (ET) period starting Oct. 3. « « « Several new projects added to CBS' slate of Saturday night "spectaculars"; a dramatization of JIM BISHOP'S best-seller, "The Day Lincoln Was Shot"; an original libretto by SAM and BELLA SPEWACK to TCHAIKOVSKY'S "Nutcracker Suite," and a Christmas presentation of MAURICE MAETERLINCK'S "The Bluebird." * * * CBS, still struggling for the right format for Its Morning Show , has a new Idea on tap: BILL lEONARD, local New York CBS commentator, will do feature stories; CHARLES COLLINGWOOD will continue with the news, and BOB KEESHAN, original "Clarabell" on Howdy Doody . will do a kid show, "Captain Kangaroo." And the two-hour spread ml^t move from 7-to-9 to 8-to-lO A.M. (ET). * * * Let's Take a Trip will Join with Adventure for a spec- lal one-shot visit to the solar system on a Sunday after¬ noon In October . . . Both programs. Incidentally, re¬ sume on a regular weekly basis starting Sept. 25. * * * With EDWARD R. MURROW's See It Now scheduled only sporadically this season, ERIC SEVAREID may add MURROW's news commentary chores to his American Week. Instead of roaming the news each Sunday as he did last season, SEVAREID plans to cover only one subject each week "In depth" . . . WALTER CRONKITE signed to narrate at least some of CBS' projected Conquest of the Air series, slated to premiere sometime next year. Butch Brown, leader of the Jazz orchestra that forms one segment of the upcoming Mickey Mouse Club . Is the teen-age son of bandleader LES bROWtf . . . Now they're talking about bringing Tarzan to TV via a film series. • Trade-mark, Teletype Corp. Continued on Inside Back Cover