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FRANKIE S AY S ; ‘TV Racket's Too Tough!’ But Networks Still Wave Contracts Under The Sensitive Sinatra Nose “Television is too tough,” said Frank Sinatra, breathing hard into the tele¬ phone. He had been chin-deep in a record¬ ing session at 20th Century-Fox all afternoon and had just about run out of voice, both singing and speaking. To Sinatra, television is about as tough as Sinatra himself is for a re¬ porter to track down. This can be compared, roughly, to trying to thread a needle with a pair of ill-fitting greased boxing gloves. A notorious will-o’-the-wisp, Sin¬ atra has an infinite capacity for mak¬ ing himself unavailable—and not only to the press. He just recently made himself unavailable to NBC, a large, well-heeled organization which had been dangling a long-term contract imder the sensitive Sinatra nose. “I didn’t like it,” the singer said, thus ending that particular phase of the conversation. “I made a deal with ’em to do ‘Our Town’ on Producers’ Showcase next Monday,” he admitted, “and naturally I’ll go through with it. It’s a great script. David Shaw wrote it. Fred Coe will produce it. He’s the greatest. Eva Marie Saint and Paul Newman will play the youngsters. Sammy Cahn has written a great score. I dunno who else will be in it. We’re gonna release the music a little ahead of time so the public will be familiar with it.” This is possibly the longest off¬ stage statement Sinatra ever made. Paradoxically, Sinatra has been at once successful and unsuccessful in his past TV ventures. He has come off as an affable, genial, thoroughly re¬ laxed individual with a knack for kidding both the show and himself. But if he came off well, most of the shows never did. He has twice had his own show on Eva Marie Saint: she'll play one of. the youngsters in 'Our Town.'