TV Guide (December 17, 1955)

Page scan 0003 from TV Guide

Record Details:

Title:
TV Guide
Date:
December 17, 1955
Publisher:
Philadelphia: Triangle Publications, Inc.
Volume:
TV Guide - Chicago (December 17, 1955)
Leaf #:
0003
Language:
English
Collection:
Broadcasting & Recorded Sound
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Major Film Studios Try TV—And Find it Rough Three of Hollywood's Major studios e success scored last season by ABC’s Disneyland and decided the time was ripe to try TV. Several months of tackling the yed the overwhelming new medium, however, have left them sadder and wiser. First into the fray was Warner Brothers, with a slicked-up three-parter for ABC called Warner Brothers Presents, consisting of three separate 45-minute series—“Kings Row,” “Casablanca” and “Cheyenne”—each carrying a nine-minute behindthe-scenes caboose designed to sell Warner Brothers pictures. The initial reviews, particularly those in trade papers, were not happy ones. Warners moved fast and fired the program’s executive producer, replacing him with a man of considerably more experience. There have been shake-ups since on both the “Kings Row” and “Casablanca” series, with the former re earmarked for replacement next season. With the season now one-third over, Warners’ ratings have ported