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TV Giveaway Shows Lure Viewers With Bigger And Bigger Jackpots
The dazzling success of The $64,000 Question has caught television up in a mad whirlpool of giveaways.
Sponsors, networks, producers have been frantically casting about for ways to shower down fortunes and capture the Nation’s viewers.
Existing programs, dreaming of higher ratings, are boosting their prizes. Where all this will lead is anybody’s guess; but, meanwhile, contestants have a chance to win more loot than ever before in TV’s history.
At least one contestant has snared the $100,000 top prize on The Big Surprise. Another walked away with $50,000. The 21 motorists who write the best safety slogans in a contest conducted by Dodge Motors are com
peting on The Lawrence Welk Show, with seven of them winning a new car each year for the rest of their lives.
Truth or Consequences, to kick off its new season in September, offered $100,000 in cold cash to a 19-year-old contestant if she could break a hypnotic spell induced by hypnotist Arthur Allen. She failed, but another T or C contestant recently won $9000 for correctly identifying a “picture puzzle.” Stop the Music this year introduced a new super jackpot with a “theme,” permitting contestants to win a two-week uranium prospecting tour (the show billed it as a “$1,000,000 hunt”) or a furnished four-room bungalow or a trip to Hollywood with screen test guaranteed—each in addition to the usual prizes worth some $20,000.
Viewers of The Big Payoff took to guessing how many sequins there were on a model’s bathing suit. continued