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ON YOUR TV SET Warren Hull with youngsters on Strike It Rich program. wish I wuz a whipped cream pie. As gooey as can he; I wish I wuz a whipped cream pie, On Ladies Date I’d he.” For this literary effort Mrs. Edythe Guzik, of Jackson Heights, N. Y., re¬ ceived first prize in a Ladies Date jingle contest—a $400 chrome and porcelain gas range. Her experience is typical of the way in which many viewers are discover¬ ing the “Santa Claus” in their TV sets. Over at Strike It Rich, where as much as $9000 a week could be picked up ($400,000 was given away last year), Warren Hull asks money- backed questions. The Big Payoff, replacing the Col¬ gate Comedy Hour this summer, upped the afternoon ante of $7000 in merchandise to $10,000. In a year and a half on TV, Emcee Randy Merriman and Bess Myerson have handed out $750,000 worth of clothes, plus 52 mink coats, 104 round trips to Europe and 25 automobiles. On Break the Bank, where the bank holds any amount from $500 to $13,- 000, the payoff is for answers to ques¬ tions. A typical question involved naming the one-time ambassador to Spain who was married to Lillian Russell. A Pittsburgh man broke the bank with this one. It was Ambassador Alexander T. Moore, also from Pitts¬ burgh. On Two for the Money, conducted by Herb Shriner, the average com¬ bined take for three couples is $1500, but recently, two Navy men walked off with $3600. Although the questions are easy, contestants are haunted by the tick¬ ing of a clock and the sounding of a buzzer when they are wrong. One man slowed himself down consider¬ ably when, in listing words rhyming with tune, he said, “Moon, spoon, and if you’ll pardon the expression, spit¬ toon.” The real fun quiz. You Bet Your Life, the sixth most popular TV show in the country, achieved its status be¬ cause of Groucho Marx. Money is incidental to Groucho’s wit. In the past year, two sets of con¬ testants, unshaken after a bout with the master, walked off with over $6000 each from the jackpot alone. Most people, however, “break un” in the entanglement. Typical quip: Bachelor: “I’ve been cooking for 56 years.” Groucho: “You must be pretty well done by now.” Or: Airline pilot: “I’ve just im¬ ported 56 harem girls to an Arab sheik.” 8