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WE ASKED THEM Why Are Similar Shows Telecast At Same Time ? Tom McAvity, vice- president in charge of programs, NBC- TV: “We’re out to get top ratings every night, by putting our best shows forward, no matter what other networks offer. We know this will dis¬ tress some viewers, but it can’t be helped under our present system of broadcasting.” Hubbell Robinson, Jr., vice-president in charge of programs, CBS-TV: “Putting similar shows on the air at the same time makes for healthy competition. Viewers benefit because both programs will be better. To my knowledge, CBS has never programmed a show speci¬ fically to weaken a competing one. But conflicts can’t be helped.” Robert Montgomery, producer of Robert Montgomery Pre¬ sents: “Having our show on the air dur¬ ing part of the time that another popular dramatic program is being telecast does not make me un¬ happy. I have always found competi¬ tion stimulating and challenging — keeps one on one’s toes.” Felix Jackson, producer of Studio One : “What makes us apprehensive is the possibility the Montgomery program may do the same type of show we’re doing. We’re very conscious of the fact we’re on against a strong show. So we try to make each Studio One as good as possible, to attract as big an au¬ dience as we can.” Sam Fuller, NBC ex¬ ecutive, ex.-Comedy Hour producer: “The big factor is the crowded program schedules. Time is all gone. I think NBC has discovered one way to overcome in¬ flexible program schedules—the ‘spectaculars.’ We’re in the advertising as well as the en¬ tertaining business.” Ed Sullivan, producer- emcee, Toast of the Town: “So long as there is no monopoly in broadcasting, this situa¬ tion will prevail. A net¬ work cannot ‘black out’ because a competing network has a strong program on the air at a given time. If a show had no compe¬ tition, it would get flabby. Viewers are always the gainers.” 7