TV Guide (September 4, 1954)

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\atsLiA Word9 Clifton Fadiman and panelists: the game is to guess why the program is on the air. PROGRAM OF THE WEEK There is no excuse whatever, at this late date, for a great big, grown-up network like CBS to be bilking the public with something like What’s in a Word? Its basic format—a panel of professional sophisticates being coy about a guessing game—is so tired it veritably yawns. The panelists themselves go through the motions like so many automatons. Even the ubiquitous Faye Emerson, who generally can be sprightly under even the most horrible circumstances, can’t spright her way out of this one. The point of What’s in a Word?, if there is a point, is to have the panel¬ ists guess the word being thought of by a member of the studio audience. The panel is given a one-word clue, then a second clue, then a third—and a fourth, if they are being particularly stupid. Having gone through the words “one,” “small,” “ground” and “round”’ before coming up with the correct answer, “meatball,” the panel then gets something in the nature of a bonus quiz. They are challenged to think of a certain word which rhymes with the key word, and again they are given a clue. In the unfortunate meat¬ ball episode, the rhyming word was “AWOL.” If you weren’t in the Army, just forget the whole thing. It’s really not worth understanding, anyway. Greatest puzzle here is not the words to be guessed but the presence of Clifton Fadiman as the moderator, or panel-whipper. Why a man of his erudition, wit and intelligence should allow himself to be dragged within 40 miles of such a show as this, stacks up as the major programming mys¬ tery of the summer season. 22