TV Guide (May 7, 1955)

as we see it Those early birds, Dave Garroway and Jack Paar, were cheered this week by the best news since the in¬ vention of the rooster. It seems that at least two manufacturers are pre¬ paring to produce clock-TV sets. At night you’ll set a dial and clonk off to dreamland secure in the knowl¬ edge that at 7 on the dot—or 7:30 or whatever time you pick—your TV set will come on to wake you up. So far, thanks to clock radios, America has been awakening to the mellifluous tones of disc jockeys and their jolly commercials about laxa¬ tives and used cars and skin ointment. But this is all purely aural. The first sight a man sees in the morning is still his little woman, all decked out in curlers and other paraphernalia. With all due respect to the ladies, there is room for improvement. That’s why the scientists, ever alert to the basic needs of modern-day man, turned their minds and their labora¬ tories to the solution of the problem. The answer is clock-TV. From now on, a man can open his eyes in the morning and see, not his wife, but Mr. Muggs. Or Pupi Campo. Some jaun¬ diced inmates of the marriage institu¬ tion will say that this alone is a vast improvement. But we don’t accept that. We want still more progress. Messrs. Garroway and Paar have it in their power. All Garroway has to do is promise a close-up of Marilyn Monroe at 7 every morning. Just a close-up—they shouldn’t make the mistake of letting her talk, as Mur- row did on Person to Person. Paar could make a point of having Edith Adams’ lovely face on camera at the same time. Up would go the ratings— and the sale of clock-TV sets, too. Just as NBC’s president, Pat Weav¬ er, has always said—TV can help build a whole glorious new world. CONTENTS WEEK OF MAY 7-13 Local Program Guide Opens Opposite Page 12 EXCLUSIVE Is This The End For Godfrey? . 3 ARTICLES The Truth About TV Salaries . 4 The Pros And Cons Of Pay-As- You-See TV .10 Three Singers. One Song .16 Opera Star Buys A Baseball Team .20 CLOSE-UP Robin Morgan: Mama Remembers Dag mar . 13 PICTURE FEATURES Salute To Mothers . 8 June Havoc Sheds Those Shirtwaists .12 REVIEWS Captain Gallant Of The Foreign Legion .18 Captain Midnight .+....19 COLUMNS Fine Tuning • By OHie Crawford ....19 Confidentially . . . By Earl Wilson .22 Cover Photo By William Kahn Vol. 3. No. I? • May 7, 1955 #110 Walter H. Annenberg, Editor Merrill Panitt, Managing Editor Alexander H. Joseph, Associate Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschoy, Circulation Director James T. Quirk, Publisher TV GUIDE is published weekly by Triangle Publications, Inc., t00 N. Broad Street, Philadelphia 1, Pa. Rlttenhouse 6-1600 National Advertising Office, 488 Madison Ave., New York 22 N. Y. Entered as second class matter at the Post Office at Philadelphia. Pa. Subscription Rates: In the U.S. 1 year $5.00, 2 years $8.00.3 years $11.00, single copy 15c; In Can¬ ada 1 year $6.00,2 years $10.00.3 years $14.00; in Pan-Amer¬ ican Countries 1 year $7.00. 2 years $12.00. 3 years $17.00; In other Foreign Countries 1 year $8.00, 2 years $14.00, 3 years $20.00. Copyright 1955 by Triangle Publications. Inc. No material in TV GUIDE, including program information, may be reprinted without permission o( the copyright owner. Address subscriptions and changes of address to Box 8019, Philadelphia 1, Pa. Please allow four weeks for chonge of address.