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FCC WANTS TO KNOW WHAT YOU THINK OF Pay-A s-Yo u - S e e TV Here’s your chance to sit down and help chart the future of television, at your Government’s invitation. The Federal Communications Com¬ mission (the address is Washington 25, D.C.), has invited all interested parties—and that certainly includes TV set owners—to make known their ideas about pay-as-you-see television. Pay-as-you-see, or subscription television refers to the plan whereby you—the public—would pay to see certain television shows on your home sets. These programs would be tele¬ cast at specific hours and the picture would be hopelessly scrambled. To straighten the picture out, you would use a decoder, which would cost money to operate. People favoring subscription televi¬ sion contend that pay-as-you-see programs would be offered in addi¬ tion to those you now see without charge. They add that many programs not now available, such as first-run movies, Broadway opening nights, en- Scrambled: under pay-as-you-see TV ^ certain programs would be received at Home as meaningless blurs. You would pay to clear the picture (right). tire grand operas, symphony concerts and heavyweight championship fights, would be available. Limited-appeal programs that now do not attract sponsors, would be telecast because enough enthusiasts would pay to see them. Opponents, however, argue that, ex¬ cept for first-run movies and an occa¬ sional title fight, many such programs are now telecast without charge. They contend subscription TV would drive our present free TV out of business. The FCC takes jurisdiction because subscription TV proposes to operate on existing channels, traditionally re¬ garded as “free airways” and hence public property. Thus the FCC must decide whether licensing subscription TV would be “in the public interest.” Most ardent advocates of subscrip¬ tion TV are, quite naturally, the three corporations that have developed pay- as-you-see systems. Zenith Radio Corp. is seeking the adoption of its Phonevision method, which uses a decoder device on the set. Program and decoding informa¬ tion would reach you, the subscriber, on punch-cards. You would receive monthly bills according to the pro¬ grams viewed, or drop the price of 10