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as we see it Week of March 12-18 LOCAL PROGRAM GUIDE We have just had National Television Servicemen’s Week, during which thousands of honest repairmen were honored and the handful of repair racketeers were hissed. Out of the “Week” came this group of questions for set owners to ask before calling in a serviceman: TV GUJDI/ Opens Opposite Page 12 Contents 1. Does he have a clearly stated flat- rate service charge for house calls, which includes all labor necessary 3. Does he use brand-name picture tubes which are sold with the man¬ ufacturer’s warranty, and does he give you a copy of your guarantee so that you know exactly what protection you have in event of trouble? 4. Does he invite your inspection of his shop? Many technicians do, since they are proud of their equipment and work area. 5. Have your friends and neighbors been satisfied in their dealings with the technician? There never were too many service racketeers, and most of those who did succeed in bilking the public have been cleared out by the honest serv¬ icemen and Better Business Bureaus. If there are any phonies left, they probably would not be able to pass the above five-question test. And, incidentally, it would be pleas¬ ant if we’d all tone down our sus¬ picions and look upon TV servicemen as we do other businessmen with jobs to do and reputations to maintain. TELETYPES New York . 3 Hollywood .23 ARTICLES The Race For Ratings . 4 Why Does She Cry? . 8 Something For The Girls: These REVIEWS The Bob Cummings Sho\ The Vise . COLUMNS Fine Tuning • By OHie Crawford ..h Confidentially . . . By Earl Wilson .2J Cover Photo © Philippe Halsman Walter H. Annenberg, Editor Merrill Ponitl, Managing Editor Alexander H. Joseph, Associate Editor Harry Harris, Associate Editor Oliver H. Crawford, Programming Editor Michael J. O'Neill, Advertising Director Donald P. Kahn, Promotion Director Henry H. Oschay, Circulation Director James T. Quirk, Publither TV GUIDE is published weekly by Triengle Publications. Inc. 400 N. Broad Street, Philadelphia l. Pa. Rlttenhouse 6-1601 National Advertising Office, 488 Madison Ave., New York t, N. V. Entered as second class matter at the Post Office a Philadelphia. Pa. Subscription Rates: In the U.S. 1 yet $5 00, 2 years W OO, 3 years $11.00, single copy 15c; In Car ada 1 year $6.00.2 years $10.00,3 years $14.00; in Pan-Ame icon Countries 1 year $7.00. 2 years $12.00, 3 years $17.r In other Foreign Countries 1 year WOO, 2 years $14.06 years $20.00. Copyright 1955 by Triangle Publications. I No material in TV GUIDE, including program informalio may be reprinted without permission of the copyright i